Business Research Methods
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Information Systems and Knowledge Management
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A. C. Nielsen advertising analysis answer asked attitudes basic behavior bias brand business research Census chapter client completely randomized design concept conducted consumers customers database decision support system determine discuss distribution effect employees error estimate evaluate example Exhibit experiment experimental design exploratory research factors fieldwork focus group hypothesis identify independent variable Index indicates individual industry interaction internal internal validity Internet investigation mail survey mean measure method nonprobability sampling null hypothesis observation organization percent personal interviews population procedures purpose questionnaire questions record requires research design research process research project respondents response bias sampling error scale secondary data selected situation sources specific standard statistical stratified sample subjects survey research technique telephone interviews theory tion total quality management treatment unit utilized validity variance Z-test