Naked News for Indie Authors How NOT to Invest Your Marketing $$$

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Educ-Easy Books, May 13, 2015
In this new book "Naked News for Indie Authors: How NOT to Invest Your Marketing $$$" marketing expert, email evangelist, and indie author Gisela Hausmann reveals how indie authors can avoid wasting time and money. She also offers free and/or cheap alternatives to many common marketing methods and myths. The book includes five helpful illustrations.

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Reviewed by Charles Remington for Readers' Favorite
The latest edition of Naked News For Indie Authors – How NOT to Invest Your Marketing $$$ by Gisela Hausmann was updated and revised in January
2018 and deals with the sensible management of your marketing budget. Packed with excellent advice, it will prove an invaluable resource for authors who intend to self-publish. It covers the difficulties of finding a reliable and competent publisher, and the scams one might come across in the process. It outlines the routes to self-publication with Amazon, Create Space and methods of promoting your work without wasting money on ineffective marketing strategies. Subjects discussed include the best way of attracting the attention of the media, radio, TV, bloggers and more; how to contact media personnel and how to link your work with current news, along with examples of the author’s own failures and successes in this area; how to get reviews and the best way of using social media, your website or blog to promote and publicise them. There are notes on taking advantage of free webinars and using Bookscan Data to your advantage, using Goodreads groups and give-aways, entering writing competitions and sensible pointers on how to spot suspect pitches, exaggerated claims and testimonials. This volume contains a huge amount of pertinent information on marketing a self-published book.
Naked News For Indie Authors – How NOT to Invest Your Marketing $$$ is packed with sound advice and I can personally verify a good number of her suggestions. I know several self-published authors who have achieved a good measure of success, selling literally thousands of books every year but spending very little on marketing. It is written in a chatty, accessible style, making it easy to follow along with many of her own recollections on the subjects discussed, which add a personal touch to the narrative. If you are planning to self-publish, I cannot recommend Gisela Hausmann’s book highly enough - you will not go far wrong if you follow her advice.

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Reviewed by Lucinda Weeks for Readers' Favorite
Naked News for Indie Authors: How Not to Invest Your Marketing $$$ is a must-read how to guide by veteran indie author Gisela Hausmann. In this
exciting and informative book, the author shares her personal experiences and professional expertise in marketing her work. The author shares her wisdom in the areas of overcoming fear and disappointments, making a choice between finding a publisher and self- publishing, direct email marketing, getting book reviews, and newsletter marketing. This book also provides a special emphasis on which marketing slogans to watch out for and avoid because they may sound enticing to authors looking to market their books, but may not be a sound financial investment. Presented also are helpful tips on how indie authors can market their own work.
This is a well-written and informative book aimed at helping indie authors gain success while saving time and money. The book is presented by a veteran indie author with more than 25 years of experience in the media industry. She is a woman who really knows her stuff. She delivers a wealth of information that no indie author should be without. As a new indie author myself, I found this book to be an exciting discovery full of useful information. I am certain that any author can apply the easy to follow marketing strategies within this book to achieve success in their careers. I highly recommend Naked News for Indie Authors: How Not to Invest Your Marketing $$$ by Gisela Hausmann to indie authors everywhere!

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