How We Know What Isn't So

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Simon and Schuster, Jun 30, 2008 - Psychology - 224 pages
6 Reviews
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.

When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.
 

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LibraryThing Review

User Review  - MartinBodek - LibraryThing

Great book, opened my mind to how closed the human mind is. it was the last of the four books my friend Mordy Ovits got me as a housewarming gift 5 years ago. I've now asked him to make 4 recommendations on a new topic. Read full review

LibraryThing Review

User Review  - thcson - LibraryThing

I liked the book but I thought it was a bit too shallow and repetitive. You could distill the main arguments down to 25 pages and still include everything that's important. But at least it was a fairly entertaining book. Read full review

Contents

PART
7
PART
73
The Biasing
88
PART THREE
123
Belief in the Effectiveness of Questionable
146
Belief in ESP
156
PART FOUR
183
Notes
195
Index
214
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About the author (2008)

Thomas Gilovich is a professor of psychology at Cornell University and author of The Wisest One in the Room (with Lee Ross), How We Know What Isn’t So, Why Smart People Make Big Money Mistakes, and Social Psychology. He lives in Ithaca, New York.

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