Outside the Box: Corporate Media, Globalization, and the UPS StrikeOutside the Box presents an in-depth study of media representation of the 1997 United Parcel Service (UPS) workers' strike. Deepa Kumar delineates the history of the strike, how it coincided with the rise of globalization, and how the mainstream media were pressured to incorporate pro-labor arguments that challenged the dominant logic of neoliberalism. Drawing on a textual analysis of over five hundred news reports, Kumar argues that media reform is more complicated than is suggested by liberal media theorists. She makes a case for a dialectical understanding, developing a "dominance/resistance model" for media analysis. |
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Outside the Box: Corporate Media, Globalization, and the UPS Strike Deepa Kumar No preview available - 2007 |
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advertising AFL-CIO American dream American workers argued argument August 14 benefits capitalism capitalist chapter Chomsky class struggle communication context contract campaign corporate media create cultural studies democracy Democratic discussion dominant drivers economic elite employees explain fight framing full-time jobs global justice movement globalization hegemony Herman Ibid ideological impact industry instance interests International issues journalists labor movement leadership lean production Lexis-Nexis mainstream media McChesney media coverage media system Morning America nationalist narrative NBC Nightly negotiations neoliberal newspapers organized part-time jobs pension percent Phase picket line political poll Press pressure problems profits public support Rand Wilson rank and file reporters resistance rhetoric Robert McChesney role Ron Carey Schudson social society solidarity Sonnenfeld status quo Stephen Greenhouse stories strategy strike Teamsters union television think tanks tion United UPS’s USA Today wages Washington Post World York