Understanding Media: The Extensions of Man

Front Cover
Routledge, 2001 - Social Science - 392 pages
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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LibraryThing Review

User Review  - DinadansFriend - LibraryThing

Dr. McLuhan gave us a group of insights into the transition from getting our information primarily from the print mediums to the screen exposed information bath of today. The epigrams are on the money ... Read full review

LibraryThing Review

User Review  - brockportcelt - LibraryThing

Originally published in 1964, Understanding Media: The Extensions of Man launched Marshall McLuhan onto the world stage, and saw him become one of the most public intellectuals of all time. In this ... Read full review

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About the author (2001)

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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