A Typographic Workbook: A Primer to History, Techniques, and Artistry

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John Wiley & Sons, Jun 20, 2012 - Design - 400 pages
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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
 

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Contents

Ancient Writing Systems
1
Lettering During the Roman Empire and Middle Ages
23
Renaissance Typography and Printing
43
Typography During Colonization and Industrialization
61
Early TwentiethCentury Typography
77
Technology Changes the Designers Role
99
Contemporary Typography and Digital Technology
123
Character Characteristics
141
Selecting and Combining Fonts Creatively
215
Organizing Typographic Compositions
229
Font sample charts
249
Key concepts
347
Key players
375
Credits
380
Bibliography
381
Index
383

Type Identification and Classification
167
Setting Text Type
183
Copyright

Other editions - View all

A Typographic Workbook: A Primer to History, Techniques, and Artistry
Kate Clair,Cynthia Busic-Snyder
Limited preview - 2005
A typographic workbook: a primer to history, techniques, and artistry
Kate Clair,Cynthia Busic-Snyder
Snippet view - 2005

Common terms and phrases

ABCDEFGHIJKLM abcdefghijklmnopqrstuvwxyz Adobe aesthetic align alphabet Art Nouveau baseline Bauhaus Bodoni bold called Caslon Caterpillar century characters column composition condensed copy create dear decorative developed Duchess envelope example face False first foundry Futura Garamond Geofroy Tory going to turn Gothic Goudy graphic designer grunted Gutenberg Herb Lubalin hieroglyphics horizontal inches indicate influenced International Typeface Corporation italic jupiter Images known language layout legibility letter spacing letterforms Linotype little thing sobbed lowercase letters Mantius margin mark measures Morris Fuller Benton Mouse NOPQRSTUVWXYZ ofthe Old Style OpenType paper phototypesetting pica pictographs poor little thing PostScript printer printing Rabbit refers Roman round Rudy VanderLans script serif fonts slab serif software applications specific symbols thought Alice TrueType type designer typeface typesetting typographic uncials uppercase variations vertical visual width William Caslon word spacing writing x-height Zuzana Licko

About the author (2012)

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.

CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

Bibliographic information

QR code for A Typographic Workbook
TitleA Typographic Workbook: A Primer to History, Techniques, and Artistry
AuthorsKate Clair, Cynthia Busic-Snyder
Edition2, illustrated
PublisherJohn Wiley & Sons, 2012
ISBN1118399889, 9781118399880
Length400 pages
Subjects ›  › 

Architecture / Interior Design / General
Design / Graphic Arts / Typography
  
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