A Typographic Workbook: A Primer to History, Techniques, and ArtistryLavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
1 | |
Lettering During the Roman Empire and Middle Ages | 23 |
Renaissance Typography and Printing | 43 |
Typography During Colonization and Industrialization | 61 |
Early TwentiethCentury Typography | 77 |
Technology Changes the Designers Role | 99 |
Contemporary Typography and Digital Technology | 123 |
Character Characteristics | 141 |
Selecting and Combining Fonts Creatively | 215 |
Organizing Typographic Compositions | 229 |
Font sample charts | 249 |
Key concepts | 347 |
Key players | 375 |
Credits | 380 |
Bibliography | 381 |
383 | |
Other editions - View all
Common terms and phrases
abcdefghijklmnopqrstuvwxyz aesthetic Alice align allowed alphabet American appear began beginning blah blah blah blahblahblah blah blahblahblah blah blah lhablhbla blah body bold called capital Caslon century characteristics characters column combination communication composition contrast copy create dear decorative developed example extended eyes face False font going Gothic graphic hand head inches indicate italic Italy known language larger leading legibility letterforms letters light looked lowercase mark meaning measures Mind Mouse Old Style original period placed poor popular printer printing produced reader refers resulting Roman round script serif shape side space standard stroke symbols term thing thought True turn type designer typefaces typesetting typographic variations vertical visual weight width writing written