You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?
Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others.
Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
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THE GREEN LIFE
FANS ARE EVERYWHERE
POLITICS AS SPORT
WHOS KNOCKING ON YOUR DOOR?
DO AS I VOTE NOT AS I DO PART 1
DO AS I VOTE NOT AS I DO PART 2
LOOKING FOR FANS
TRAITS IN ACTION
TEXAS HOLDEM INTERNET STYLE
WE HAVE ALL BEEN HERE BEFORE
FISHY ADVICE FROM WALL STREET
EVERYBODY LIES GREGORY HOUSE MD
TESTING THE TRAITS MODEL
DRUG CZAR CLIMATE CZAR GAY MARRIAGE CZAR?
TO DRINK OR NOT TO DRINK? THAT IS THE QUESTION
BUYING A SAFE CAR
PIMP MY RIDE?
APPEAL TO THE RIGHT TRAITS
EATING OUT WITH GUILT
BUSH APPROVAL RATINGS
HAPPINESS IS A WARM GUN
SEEK AND YOU SHALL FIND
ITS NOT EASY BEING GREEN
ALL FUN AND GAMES UNTIL SOMEONE LOSES A BILLION
THE ONRAMP ONLINE
LIFE ON THE POLITICAL EDGE
DO YOU FEEL LUCKY?
TEXAS HOLDEM FOR FUN AND PROFIT
HOW TO GET AHEAD IN ADVERTISING
IM A MAC YOURE A PC AND THIS MEANS IM WAY COOLER THAN YOU
WHATS LOVE GOT TO DO WITH IT?
WHAT IS TO BE DONE?
2 YOU ARE WHAT YOU CHOOSE
3 HAPPY HEALTHY AND WISE
5 CONSUMING POLITICS
6 EARLY ADOPTERS
7 TRAITS IN THE WILD
WHAT ARE YOUR TRAITS?
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