Marshall McLuhan: The Man and His Message
George Sanderson, Frank MacDonald
Fulcrum, 1989 - Biography & Autobiography - 230 pages
For the generation born after World War II, Marshall McLuhan instilled an urgent awareness of the media environment as a basic force shaping the modern sensibility. "If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves".--Marshall McLuhan.
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