Marshall McLuhan: The Man and His Message

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George Sanderson, Frank MacDonald
Fulcrum, 1989 - Biography & Autobiography - 230 pages
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For the generation born after World War II, Marshall McLuhan instilled an urgent awareness of the media environment as a basic force shaping the modern sensibility. "If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves".--Marshall McLuhan.

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About the author (1989)

George Sanderson is an associate professor at St. Francis Xavier University, Antigonish, Nova Scotia, and editor of The Antigonish Review. He is also co-director of the Herbert Marshall McLuhan Foundation. Frank Macdonald is a design consultant in marketing communications who has worked in the communications field in various Canadian centers.

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