Visible Librarian: Asserting Your Value with Marketing and Advocacy
American Library Association, Apr 4, 2003 - Language Arts & Disciplines - 154 pages
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
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Siess, publisher of The One-Person Library newsletter and author of The SOLO Librarian's Sourcebook, among other titles, shares numerous practical strategies for librarians to connect with their ... Read full review
IMPLEMENTING A CUSTOMER SERVICE PLAN
Doing the Groundwork Marketing
WHO SHOULD MARKET?
WHAT TO MARKET?
WHEN TO MARKET?
WHERE TO MARKET?
Public Relations The Personal Touch
TEACHING AS PUBLIC RELATIONS
OPEN HOUSES AND EXHIBITS
THE PHYSICAL LIBRARY AS PUBLIC RELATIONS
WORDOFMOUTH PUBLIC RELATIONS
Advocacy Putting It All Together
AVOIDING LIBRARY CLOSURES
ITS MORE THAN A SUIT
HOW TO MARKET?
Publicity The Tangibles
SPECIFIC FORMS OF PUBLICITY
Common terms and phrases
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