Visible Librarian: Asserting Your Value with Marketing and AdvocacyRecent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz |
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The visible librarian: asserting your value with marketing and advocacy
User Review - Not Available - Book VerdictSiess, publisher of The One-Person Library newsletter and author of The SOLO Librarian's Sourcebook, among other titles, shares numerous practical strategies for librarians to connect with their ... Read full review
Contents
| 1 | |
IMPLEMENTING A CUSTOMER SERVICE PLAN | 9 |
CHANGE MANAGEMENT | 11 |
Doing the Groundwork Marketing | 15 |
WHO SHOULD MARKET? | 16 |
WHAT TO MARKET? | 17 |
WHEN TO MARKET? | 33 |
WHERE TO MARKET? | 34 |
Public Relations The Personal Touch | 78 |
TEACHING AS PUBLIC RELATIONS | 80 |
OPEN HOUSES AND EXHIBITS | 82 |
THE PHYSICAL LIBRARY AS PUBLIC RELATIONS | 85 |
WORDOFMOUTH PUBLIC RELATIONS | 87 |
Advocacy Putting It All Together | 90 |
AVOIDING LIBRARY CLOSURES | 103 |
ITS MORE THAN A SUIT | 104 |
HOW TO MARKET? | 35 |
Publicity The Tangibles | 52 |
PUBLICITY BASICS | 58 |
SPECIFIC FORMS OF PUBLICITY | 63 |
USING TECHNOLOGY | 72 |
| 123 | |
ADDITIONAL RESOURCES | 135 |
| 147 | |
Common terms and phrases
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Bibliographic information
| Title | Visible Librarian: Asserting Your Value with Marketing and Advocacy ALA editions |
| Author | Judith A. Siess |
| Publisher | American Library Association, 2003 |
| ISBN | 0838908489, 9780838908488 |
| Length | 154 pages |
| Subjects | › › Language Arts & Disciplines / Library & Information Science / General |
| Export Citation | BiBTeX EndNote RefMan |