What's Mine Is Yours: The Rise of Collaborative Consumption

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Harper Collins, Sep 14, 2010 - Business & Economics - 304 pages
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“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map

A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.
 

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Great book! Really gives you an idea and paints the whole picture of the new budding industry of Collaborative Consumption. I really liked how the book started with the description of hyper-consumption and the forces that brought it about. Good combination of theory and practical advice.

Contents

One Enough Is Enough
3
Two AllConsuming
19
Three From Generation Me
41
Four The Rise of Collaborative
67
Five Better Than Ownership
97
Six What Goes Around Comes Around
123
Seven We Are All in This Together
153
iMpliCations
183
Nine Community Is the Brand
199
Ten The Evolution
211
Acknowledgments
227
Collaborative Consumption Hub
235
Notes
243
Index
269
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About the author (2010)

Rachel Botsman writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She received her BFA (with honors) from the University of Oxford and undertook her postgraduate studies at Harvard University. She has consulted with businesses around the world on brand and innovation strategy, and was a former director at the William J. Clinton Foundation. Rachel has lived and worked in the UK, the USA, Asia, and Australia.

Roo Rogers is an entrepreneur and the president of Redscout Ventures, a venture company in New York. He has served as the cofounding partner of OZOlab and the former CEO of OZOcar, and his other endeavors include Drive Thru Pictures, UNITY TV, and Wenite. He received his BA from Columbia College, and his Masters in Economic Development from University College London. He lives in New York City.

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