1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom LineSure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more! |
Contents
Use Incentives to Drive Sales | |
Tap Into Communities of Interest | |
Stand Behind Your Work | |
Give in Order to Receive | |
Reward Every Customer | |
Special CustomersSpecial Rewards | |
Make It Easy | |
Go to Your Customers | |
Give Customers What They Want | |
Become a Customer Service Champ | |
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