Coffee Culture, Destinations and Tourism

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Prof. Lee Jolliffe
Channel View Publications, Apr 20, 2010 - Business & Economics - 248 pages
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This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.

 

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Contents

Common Grounds of Coffee and Tourism
3
The Design of Cafe Culture
23
Tourism and Urbane
41
International Tourist Experiences
89
Coffee and Coffee Tourism in Kona Hawaii Á Surviving
111
Serendipitous Coffee Experiences in Papua New Guinea
134
Blending Coffee and Fair Trade Hospitality
159
Canadas Just Us Coffee Roasters Cooperative Coffee
172
Farmers in Tanzania
181
A Central
197
Coffee and Tourism Research Directions
223
Index
230
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About the author (2010)

Lee Jolliffe, editor of Tea and Tourism: Tourists, Traditions and Transformations (Channel View Publications, 2007) is a tourism academic at the University of New Brunswick in Canada. For this volume, investigating coffee-related destinations and tourism experiences around the world Jolliffe is joined by a cadre of researchers, resulting in an interdisciplinary and cross-cultural examination of how tourism related to coffee can have economic and social objectives, contributing to the development of destinations and the experiences of tourists, while in coffee-producing situations having the potential to improve the livelihoods of coffee farmers and their communities.

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