The Disneyization of Society
"Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!"
Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.
Praise for this text:
"It is clear that the author knows his field and social theory very well." EUROPEAN JOURNAL OF COMMUNICATION
"Keywords are politainment, edutainment, sportainment, evangelitainment, digitainment, branded entertainment, militainment, and so on! It is in this context that the book of Alan Bryman is to be read. It is part of an overall analysis of contemporary global phenomena and a useful, intelligent, informative contribution tot he study of modern society and its future development."
"Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically'."
"Bryman's dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society."
What people are saying - Write a review
Other editions - View all
Enchanting a Disenchanted World: Revolutionizing the Means of Consumption
Limited preview - 2005