An Empirical Study of the Export Marketing Behavior of Korean Manufacturing Firms |
Contents
REVIEW OF SELECTED LITERATURE | 27 |
A Review | 48 |
Controllable Elements of the Marketing | 63 |
Copyright | |
8 other sections not shown
Common terms and phrases
05 level 1985 Export Intensity 1986 Export Growth according to major Analysis of Variance areas in terms average export growth average export intensity Basic Metals Bilkey companies classified according Companies in Terms competition in foreign Correlations between Export Differences among Four domestic sales prices Export Growth 133 Export Intensity 134 export marketing strategy Export Performance Variables export price adaptation export price setting export product areas export success extent of market Factor to Initiate foreign markets four groupings groupings of companies Initiate Export Operation Korean manufacturing firms level of competition major export product market segmentation strategy marketing mix mean responses null hypothesis performance as measured price adaptation strategy price setting strategy product modification strategy provided for export regional area Regional Market Areas relationships between export reported degree Research Question Segmentation Strategy Based significant differences significant relationship Squares Squares Stimulating Factor Strategy in Terms Table total product modification World Regional Market