Unsportsmanlike Conduct: Exploiting College Athletes

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University of Michigan Press, 1997 - Education - 424 pages
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Walter Byers, who served as NCAA executive director from 1951 to 1987, was charged with the dual mission of keeping intercollegiate sports clean while generating millions of dollars each year as income for the colleges. Here Byers exposes, as only he can, the history and present-day state of college athletics: monetary gifts, questionable academic standards, advertising endorsements, legal battles, and the political manipulation of college presidents.
Byers believes that modern-day college sports are no longer a student activity: they are a high-dollar commercial enter-prise, and college athletes should have the same access to the free market as their coaches and colleges. He favors no one as he cites individual cases of corruption in NCAA history. From Byers' first enforcement case, against the University of Kentucky in 1952, to the NCAA's 1987 "death penalty" levied against Southern Methodist University of Dallas, he shows the change in the athletic environment from simple rules and personally responsible officials to convoluted, cyclopedic regulations with high-priced legal firms defending college violators against a limited NCAA enforcement system. This book is a must for anyone involved in college sports--athletes, coaches, fans, college faculty, and administrators.
"There has been no other executive in the history of professional, college, or amateur sports who has had such an impact in his area." --Keith Jackson, ABC Sports
"Walter Byers has done more to shape intercollegiate athletics that any single person in history. He brought a combination of leadership, insight, and integrity to intercollegiate athletics that we will never again see equaled." --Bob Knight, Head Basketball Coach, Indiana University
As NCAA executive director, Byers started the an enforcement program, pioneered a national academic rule for athletes, and signed more than fifty television contracts with ABC, CBS, NBC, ESPN, and Turner Broadcasting. He oversaw the growth of the NCAA basketball tournament to one that, in 1988, grossed $68.2 million. As the one person who has been inside college athletics for forty years, Walter Byers is uniquely qualified to tell the story of the NCAA and today's exploitation of college athletes.
 

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Unsportsmanlike conduct: exploiting college athletes

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From 1951 to 1966, Byers was executive director of the National Collegiate Athletic Association (NCAA), which oversees the conduct of college sports by its 1,099 members. Focusing on big-time NCAA ... Read full review

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COLLEGE ATHLETES SHOULD BE PAID

Contents

The Business of Our Business
5
The Governor and the Death Penalty
17
The Birth of Big Time
37
A New NCAA Enforcement Begins
53
Full Rides in the Name of Amateurism
65
The Explosion of Growth
79
The Tug of War
97
Enforcement under Attack
111
Beating the System
195
Not Enough Money
219
The Pursuit of Power and Money
253
Enforcing the Antitrust Laws
273
Academic Standards and Athletes
297
Flight from Accountability
321
The Enemy of Reform
337
On the Record
365

Commercializing Christmas
135
Riots of the Sixties
149
Rules Are Not for Enforcing
169

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