Diffusion of innovations

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Free Press, 1995 - Social Science - 519 pages
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Review: Diffusion of Innovations

User Review  - Martti - Goodreads

"Diffusion of Innovations" is the classic work of Everett M. Rogers. The book was originally published in 1962, and had reached its 5th edition in 2003. The diffusion theory was developed when Rogers ... Read full review

Review: Diffusion of Innovations

User Review  - Sorin - Goodreads

Clarified a couple of key steps necessary to go through when marketing a product or innovation. Read full review

Contents

ELEMENTS OF DIFFUSION
1
Summary
35
Summary
94
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