Diffusion of innovations

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Free Press, 1995 - Social Science - 519 pages
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Review: Diffusion of Innovations

User Review  - Indra - Goodreads

diffusion of innovations theory has been used in fields of ICT, in marketing and in developing behaviour change communications. This is a great and thorough overview. Many of the ideas in the field overlap with theories of social networks. Read full review

Contents

ELEMENTS OF DIFFUSION
1
Summary
35
Summary
94
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