Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia

כריכה קדמית
Peter Lang, 2005 - 176 עמודים
0 ביקורות
Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
 

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תוכן

Toward a Semiotic Analysis
1
Timepieces and History
23
Automobiles in the Desert
47
Food Ads from the Futur to Hilwayat
59
Cosmetics and Personal Care Products
83
Electronics Leisure and Recreation
101
Pens Writing and Grammar
115
Hybridic Arabism
127
Notes
139
Bibliography
163
Index
173
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מונחים וביטויים נפוצים

מידע על המחבר (2005)

The Author: Roni Zirinski is a researcher at the Center for Middle Eastern Studies and the Program in Science, Art, and Communications Studies at Harvard University. He is the recipient of the 2000 Rabin-Peres and the 2000 Tami Steinmetz Peace Research Awards.

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