Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps

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"O'Reilly Media, Inc.", Aug 14, 2009 - Computers - 336 pages
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Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.

If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:

  • Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context
  • Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps
  • Work with flows, prototypes, usability practices, and screen-size-independent visual designs
  • Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future
  • Learn how to justify a mobile product by building it on a budget

 

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Contents

Chapter 1 A Brief History of Mobile
1
Chapter 2 The Mobile Ecosystem
13
Chapter 3 Why Mobile?
29
Chapter 4 Designing for Context
45
Chapter 5 Developing a Mobile Strategy
57
Chapter 6 Types of Mobile Applications
69
Chapter 7 Mobile Information Architecture
89
Chapter 8 Mobile Design
109
Chapter 10 Mobile 20
153
Chapter 11 Mobile Web Development
163
Chapter 12 iPhone Web Apps
199
Chapter 13 Adapting to Devices
237
Chapter 14 Making Money in Mobile
265
Chapter 15 Supporting Devices
277
Chapter 16 The Future of Mobile
299
Index
303

Chapter 9 Mobile Web Apps Versus Native Applications
143

Common terms and phrases

About the author (2009)

Brian Fling owns and runs mobiledesign.org, the largest mobile design and development discussion list on the web. He's been in both the web and mobile industries for close to a decade as an entrepreneur, consultant and employee. Brian has helped big brands navigate the mobile space and he's worked with a lot of well funded mobile companies that have failed miserably. Over the years he's learned that his insight into mobile is quite unique, avoiding hype describing tried and true principles and techniques to building cost effective mobile experiences.Brian wrote the dotMobi Mobile Web Developers Guide, the first complete guide to mobile authoring. It was a free guide and while he doesn't have exact numbers, dotMobi informed him it was downloaded "over 15,000 times in the first few weeks."Brian's intentions in the mobile space is to advocate and build awareness, not to make money. He believes that the mobile web is primed to change everything we think we know about how people search and gather information. His goal is to foster invention and innovation of the next generation of websites in a medium that is device and context aware.