The B.S. Factor

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AuthorHouse, Apr 1, 2003 - Humor - 219 pages
1 Review

Fakery and hypocrisy in American communications are the subjects of this outspoken--and hilarious--book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy Cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says Herzog, and he goes on to call for a new breed of "radical skeptics" to clear away the B.S. that is now engulfing our country.

"An entertaining and witty attack."
--"Publishers Weekly"

"Mr. Herzog has diagnosed the sickness brilliantly."
--"The New York Times Book Review"

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Review: The BS Factor

User Review  - Nathaniel - Goodreads

This book does a good overview of different types of "BS" (as it were) that were prevalent in America in the 1970's, most of which is still relevant today - albeit, of course, with different ... Read full review

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About the author (2003)

Arthur Herzog III was born in Manhattan on April 6, 1927. He received a bachelor's degree in English literature from Stanford University in 1949 and a master's degree in English literature at Columbia University in 1951. He soon became a freelance magazine writer. During his lifetime, he wrote 16 novels including IQ 83 and Orca, two short story collections, and nine nonfiction books including Vesco, The Church Trap, 17 Days: The Katie Beers Story, and The War-Peace Establishment. His novel, The Swarm was published in 1974 and was adapted into a movie starring Michael Caine in 1978. He also wrote for numerous magazines including Esquire, Harper's, The Nation, and The New York Times Magazine. He died due to complications of a stroke on May 26, 2010 at the age of 83.

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