Why Women Wear What They Wear

Front Cover
Berg, Nov 1, 2007 - Social Science - 178 pages
Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.
 

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Contents

Introduction
1
1 Understanding Women and Their Wardrobes
9
2 Hanging Out in the Home and the Bedroom
31
3 But What Were You Wearing?
51
4 Looking Good Feeling Right
67
5 Looking in the Mirror
83
6 Mothers Daughters Friends
101
7 Fashion
119
8 Dressing Up and Dressing Down
135
Conclusions
153
Bibliography
159
Index
169
Copyright

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About the author (2007)

Sophie Woodward is Lecturer at University College for the Creative Arts, and Nottingham Trent School of Art and Design Research Associate.

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