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METHODOLOGICAL AND PRACTICAL PROBLEMS
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advertising algorithm analysis application arcs behavior Box-Jenkins calculations chapter CIBA-GEIGY coefficients COMOS corporate model Corporate Planning Corporate Simulation Models costs COUNTRY9 CSPMs CSPS database decision variables defined described deterministic distributed lag distribution econometric models Economic effects endogenous variables estimation evaluation example exogenous expected values experimentation factors financial model firm forecasts Goal Programming goals graph income statement input interaction inventory investigations John Wiley Journ linear model Linear Programming loops Management Science market share matrix methods model builders model equations model solution model structure model user model variables Naylor nodes nonlinear Nonlinear Programming objective function Operations Research optimization organizational output parameters PL/I planning models planning process problem procedure profit regression Rosenkranz specification statistical steps stochastic disturbances Strategic submodels target values techniques tests Theory tion Verlag Wiley & Sons York Zipf's law