Introduction to E-commerceUpper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice. |
Contents
A Framework for ECommerce | 1 |
KEY CHALLENGES FOR SENIOR LEADERSHIP IN TODAYS | 19 |
Part The Basic Technology of the Internet and the | 27 |
Copyright | |
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AAdvantage activities advertising allows Amazon American Airlines benefits brand bricks-and-mortar browser business model buyers buying capabilities capital catalog chapter collaborative commerce communications competitive competitors consumer create credit-card delivery Download e-commerce e-mail e-procurement eBay electronic entrepreneur eToys example Exhibit firm focus Frontgate Harvard Business School implementation industry infrastructure innovation interactive Internet investment investors management team Marc Andreessen marketplace marketspace MarketWatch.com merchants metrics million Monster.com multiple Napster Nasdaq Netscape offering offline world opportunity organization partners percent Permission marketing potential Priceline.com profit purchase radio RealNetworks resource system retail revenue segments server sources startup strategy suppliers supply chain target television tion tomers transactions types users value proposition venture venture-capital viral marketing WebMail webpages Webvan Yahoo