Creating a Data-Driven Organization: Practical Advice from the TrenchesWhat do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business modelsâ??from data collection and analysis to the insights and leadership that drive concrete actions. Youâ??ll learn what works and what doesnâ??t, and why creating a data-driven culture throughout your organization is essential.
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Contents
Chapter 1 What Do We Mean by DataDriven? | 1 |
Chapter 2 Data Quality | 19 |
Chapter 3 Data Collection | 41 |
Chapter 4 The Analyst Organization | 59 |
Chapter 5 Data Analysis | 83 |
Chapter 6 Metric Design | 111 |
Chapter 7 Storytelling with Data | 127 |
Chapter 8 AB Testing | 155 |
Chapter 11 The DataDriven CSuite | 217 |
Chapter 12 Privacy Ethics and Risk | 237 |
Chapter 13 Conclusion | 255 |
Further Reading | 261 |
Why Is More Data Better? | 263 |
Appendix B Vision Statement | 271 |
| 275 | |
About the Author | 284 |
Other editions - View all
Creating a Data-Driven Organization: Practical Advice from the Trenches Carl Anderson Limited preview - 2015 |