Polling and the Public: What Every Citizen Should Know
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
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AAPOR answer asked assess Barack Obama behavior Bradley Effect Bush campaign candidates cell phone Chapter citizens Clinton Columbus Dispatch Common Core consumers context debate deliberative poll Democratic disapprove discussed effects election polls example exit polls favor Gallup Gallup Organization genuine attitudes health care reform Internet polling Internet surveys Iraq issue major measure media coverage Morin National Weekly Edition nonprobability samples Ohioans oppose participate particular percent of Americans Pew Research Pew Research Center political poll conducted poll results polling organizations pollsters population Post National Weekly preelection polls preferences president presidential pseudopolls public opinion polls Public Opinion Quarterly public opinion research push polling question order question wording Republican respondents response alternatives response rates sampling error screening question selfadministered sexual sponsored story subsets survey items survey questions tax cuts topic Unsure versus vote voters Washington Post Washington Post National York