World War 3.0: Microsoft, the US Government, and the Battle for the New Economy

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Random House Publishing Group, Feb 15, 2001 - Business & Economics - 464 pages
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The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale.

No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths.

In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.

From the Hardcover edition.

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World War 3. 0: Microsoft and its enemies

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Auletta, communications columnist for The New Yorker, recounts the real trial of the century, which he covered from the beginning. Read full review


Title Page
PROLOGUE Gilded Victim
Elephants and Mice
Microsofts Witnesses Speak
Nerds in the Bunker
Spring Break
The Trials Final Innings
The Trial Pauses the Planet Doesnt
Judge Jacksons Facts
The Mediator
Davos Again
Remedy and Appeal
Microsoft Loses Even if It Wins

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About the author (2001)

Ken Auletta as been the "Annals of Communication" columnist for The New Yorker since 1992. He is the author of seven previous books, including three national bestsellers. In ranking him as America's premier media critic, the Columbia Journalism Review concluded, "No other reporter has covered the new communications revolution as thoroughly as has Auletta."

He has written for various newspapers and magazines and appeared regularly as a television interviewer and analyst. He started writing for The New Yorker in 1977.

He grew up in Coney Island and now lives in New York City with his wife and daughter.

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