Max Factor: The Man Who Changed the Faces of the World
Nice women never wore makeup. Even the word was taboo in polite society—until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. Creating makeup originally for silent films, then the talkies, and, ultimately, color motion pictures, Factor designed looks for Katharine Hepburn, Rita Hayworth, Bette Davis, and countless other beauties of the day.
Soon women everywhere wanted to look like their favorite glamorous stars, and Factor was there to help, bringing his innovative cosmetics to the general public. He revolutionized the world of beauty by producing many firsts: false eyelashes, lip gloss, foundation, eye shadow, the eyebrow pencil, concealer, wand-applicator mascara, and water-resistant makeup. A true innovator, he also introduced the concept of color harmony and the celebrity-endorsed cosmetics advertising that forms the glamorous backbone of the modern industry.
Max Factor was the father of modern makeup. This is his extraordinary story.
What people are saying - Write a review
Max Factor: The Man Who Changed the Faces of the WorldUser Review - Not Available - Book Verdict
Hollywood devotees, fashionistas and cosmetics junkies will enjoy this rags-to-riches story about cosmetics tycoon Max Factor (nee Faktor, 1877-1938), written with insider knowledge (and unwavering ... Read full review
Other editions - View all
actress advertising America Angeles appeared beauty became began black-and-white blonde Boyle Heights business called camera children Claudette Colbert Color Harmony company's complexion cosmetics cream created Davis DeMille director downtown early eyes face Factor and Company Factor hair department family father feature film industry filmmakers Firestein Fred Frederick girls glamour greasepaint hairpieces hairstyle Henry Fonda Hollywood Boulevard Jean Harlow Joan Crawford Judy Garland Kalmus Lena Horne light lips lipstick Lizzie long look Loretta Young Louis Lucille Ball make-up make-up artists make-up chair make-up rooms make-up studio Max Factor Max Factor building Max Jr Max knew Max's Merle Oberon MGM's motion picture movie moviegoers museum never Norma Shearer number once onscreen opening Pan-Cake make-up Pan-Stik perfect popular powder products Rita Hayworth Robert roles rouge Russian Sales Builders salon Salvatore screen shades skin stars store Technicolor television test theater told took Tru-Color wanted wig department wigmaking women wore world young