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1954 Agency Commission 20 Circulation agate line Agency Commission 15 Apartado Average number Black & White Brazil Buenos Aires cash discount Arg cash discount Rates cash discount U.S. Chilean Pesos column 21 column 5 cms column centimeter column inch Columns to page Commission 20 copy Cr Cruzeiros Cuba Daily Morning-Spanish Established Depth of column Diario discount U.S. Dollars Editorial extra Mechanical requirements Half Half page Havana inch R.O.P Inside covers issue Joshua key numbers Melchor Guzman Mexican Pesos Mexico Monthly Monthly-Spanish mounted or unmounted number of pages P. O. Box page 8 Width Pesos Full Plates Address Plates mounted Prensa Quarter Rates effective Jan Rates effective January Rates effective July Rates effective October Rates effective Sept Rates per column Representative Rio de Janeiro Rotogravure S. S. Koppe Sao Paulo Screen 65 Address Special position 25 Specified Sunday Third cover U.S. Dollars Rate unmounted electros Weekly-Spanish Width of column