Semiotics in the United States

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Indiana University Press, Sep 22, 1991 - Literary Criticism & Collections
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"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." -- Journal of Linguistic Anthropology

"This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." -- Review of Metaphysics

Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.


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Page 1 - And the decision as to what to put in each place also depends on the possibility of putting a different element there instead, so that each choice which is made will involve a complete reorganization of the structure, which will never be the same as one vaguely imagined nor as some other which might have been preferred to it.

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