Augustine's LawsA top chief executive looks at the complexities and conundrums of today's business management and offers solutions. Augustine sets forth 52 laws that cover every area of business in an entertaining, informative manner. |
Contents
The Beginning of the End | 3 |
Wait Till Last Year | 11 |
Easy Doesnt It | 17 |
Madison Avenue Crosses Wall Street | 23 |
Striving to Be Average | 30 |
A Hungry Dog Hunts Best | 35 |
BOUNDED ENTHUSIASM | 41 |
What Goes Up Stays Up | 43 |
The Reality of the Fantasy Factor | 151 |
Buying Time | 156 |
Just in Time | 159 |
Piled High | 165 |
Hail on the Chief | 175 |
The Amoeba Instinct | 182 |
The HalfLife of a Manager | 187 |
The Manager of the Year | 192 |
Certain Uncertainty | 49 |
FYI | 54 |
A Lawyer in the House | 63 |
Meetings Dismissed | 69 |
The Secret of Quality | 75 |
Malice in Wonderland | 81 |
MINOR OVERSIGHTS | 87 |
All Started by a Spark | 89 |
Very Marginal Costs | 97 |
The High Cost of Buying | 104 |
Bit by Bit | 111 |
The Reliability of Unreliability | 116 |
Too Late Smart | 120 |
Small Change | 125 |
You Can Bank on It | 128 |
Buying High | 137 |
THE GATHERING STORM | 149 |
Anonymity by Committee | 199 |
Caveat Emptor | 206 |
IMPENDING DISASTER | 215 |
Profiting from Ones Inexperience | 217 |
Justice Deserts | 223 |
A Precise Guess | 228 |
Paper Airplanes | 236 |
Hope Springs Infernal | 244 |
Shark Propellant | 257 |
So Old for Its Age | 263 |
Off Again Off Again | 268 |
The Law of Diminished Returns | 275 |
DISASTER | 281 |
Going Out of BusinessFor Fun and Profit | 283 |
To Work or Not to Work | 287 |
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