Purple Cow: Transform Your Business by Being Remarkable

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Penguin, May 12, 2003 - Business & Economics - 160 pages
This title has been removed from sale by Penguin Group, USA.
 

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LibraryThing Review

User Review  - chaosmogony - LibraryThing

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here. Read full review

LibraryThing Review

User Review  - ekerstein - LibraryThing

1) Don't be boring 2) Safe is risky 3) Design rules now 4) Very good is bad Read full review

Contents

NOTENOUGH
CONSIDER THE BEETLE
THE LAW OF LARGE NUMBERS
IDEAS THAT SPREAD
WHO WINS IN THE WORLD OF THE
WHAT DOES HOWARD KNOW2
CASE STUDY HOW DUTCH BOY STIRRED Up THE PAINT BUSINESS
CASE STUDY WHAT SHOULD HALLMARK COM
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK

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