Purple Cow: Transform Your Business by Being Remarkable

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Penguin, May 12, 2003 - Business & Economics - 160 pages
16 Reviews
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This title has been removed from sale by Penguin Group, USA.

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User Review  - thewestwing - LibraryThing

I think when this book was first published it was revolutionary. Certainly the premise of the book is still relevant in today’s social media world. But as it was originally published in 2003, parts of ... Read full review

LibraryThing Review

User Review  - ekerstein - LibraryThing

1) Don't be boring 2) Safe is risky 3) Design rules now 4) Very good is bad Read full review

Contents

NOTENOUGH
CONSIDER THE BEETLE
THE LAW OF LARGE NUMBERS
IDEAS THAT SPREAD
WHO WINS IN THE WORLD OF THE
WHAT DOES HOWARD KNOW2
CASE STUDY HOW DUTCH BOY STIRRED Up THE PAINT BUSINESS
CASE STUDY WHAT SHOULD HALLMARK COM
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK

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