Charming Your Way to the Top: Hollywood's Premier P.R. Executive Shows You how to Get Ahead

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Lyon's Press, 2004 - Business & Economics - 201 pages
2 Reviews
"One of Hollywood's brightest and most respected executives." -USA Today

In praise of Lessons at the Halfway Point: "It has been said that the unexamined life is not worth living. Michael Levine examines his with great wisdom and wit." -Dr. Jonas Salk
Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.

This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned-from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business with really trying? CHARMING YOUR WAY TO THE TOP.

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Review: Charming Your Way to the Top

User Review  - Erwin - Goodreads

Need to write a list of the specific tips mentioned. Read full review

Review: Charming Your Way to the Top

User Review  - Cate - Goodreads

Disappointing. This book spends far too much time trying to sell the benefits of being charming, without offering nearly enough advice on how to be/become charming (beyond sending 'thank you' notes and birthday cards). Read full review


How Things Got This Way I
Charm Is the Missing Link
Standing Out

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About the author (2004)

Michael Levine is the founder of Levine Communications Office, one of the country's most well respected public relations firms. His diverse client list includes movie and TV stars, sports heroes, music figures, comics, producers, and multi-national corporations, and has included Sandra Bullock, Cameron Diaz, Demi Moore, Michael Jackson, Barbra Streisand, Charlton Heston, Linda Evans, Jon Voight, Suzanne Somers, and Michael J. Fox, among others, as well as corporate clients such as Pizza Hut and Nike. The author of fifteen books, including Lessons at the Halfway Point and Guerrilla P.R.--the most widely used introduction to public relations in the world--Levine often speaks at national conferences and is frequently called upon by national media to provide P.R. insight into topical news and events. For more information to go

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