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The influence of groups
The persistence of opinion change
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Abstract Art academic freedom acceptable actually advertising affirmative appeal arguments asked attitude change attitude questionnaire audience authoritarian Battle of Britain behavior belief booklet broadcast car owners change their opinions changing opinions college students conclusions confederate conforming control group Daily Worker dead horse discussion Drew Pearson ego-defensive evaluated example experiment experimental facts favorable federal feel filled Findings girls group heard group norms group of subjects group that heard hear hypothesis individual influence attempt investigation issue jects judgments juvenile delinquency kind mass media measured ment menter motives negative speeches Negroes one-sided argument Opinion Research Corporation person persuasion attempt persuasive communication presented propaganda propagandist psychology questions rated real subject reasons right after exposure Robert Taft Russia showed side situation sleeper effect social influence social science social scientists someone Specimen studies statement status clothes thirty days threat tion topic violated wash and wear