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How Did This Happen?
Life Stages of the FourEyed FourLegged Consumer
Mom and Kid Motivators or Getting to WinWin
The DecisionMaking Process of 4i4l
The Mom Kid 4i4l Consumer as a Market
How the 4i4l Thinks
Chapters Marketing to the 4i4l
How to lntercept Your Consumerthe 4i4l and lts Media
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