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n How to Get Clients
in How to Keep Clients
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able account executives admire adver advertising agency advertising manager agent American art directors asked BBDO become believe Benson & Mather better big agencies body copy brains brand British Campbell Soup Company cent chef Claude Hopkins consumer cook copy chief copywriters cost create creative fact friends Gallup give Hathaway head headline Helena Rubinstein hire illustrations invited John Orr Young kind kitchen launch less Lever Brothers Lincoln Center long copy look Madison Avenue magazine manufacturers ment Moscoso never newspapers Ogilvy once persuade photographs Pitard posters present President problem profit prospective client Puerto Rico Raymond Rubicam reader readership Rinso Rolls-Royce Schweppes solicit spend staff success technique television commercials tell tion tisement tising tourist vertising week words write wrote York Young & Rubicam