Confessions of an Advertising ManMr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field. |
From inside the book
Results 1-3 of 3
Page 161
... Lincoln Center , which was then in the planning stage . A survey revealed that only 25 per cent of the adult population of New York had heard of Lincoln Center . When our campaign was concluded , one year later , 67 per cent had heard ...
... Lincoln Center , which was then in the planning stage . A survey revealed that only 25 per cent of the adult population of New York had heard of Lincoln Center . When our campaign was concluded , one year later , 67 per cent had heard ...
Page 168
... Lincoln Center for the Performing Mommsen , Theodor , 71. Hart , Max , 110 Hart , Schaffner & Marx , 110 Harvard Business Review , 148 Harvard Business School , 142 James , Henry , 39 Jefferson , Thomas , 154-5 Jetté , Ellerton , 66 , 78 ...
... Lincoln Center for the Performing Mommsen , Theodor , 71. Hart , Max , 110 Hart , Schaffner & Marx , 110 Harvard Business Review , 148 Harvard Business School , 142 James , Henry , 39 Jefferson , Thomas , 154-5 Jetté , Ellerton , 66 , 78 ...
Page 169
David Ogilvy. Lincoln Center for the Performing Mommsen , Theodor , 71 uct is the honor and integrity Royal Dutch Airlines ,. Leverhulme , Lord , 59 Life , 38 , 122 Mikoyan , Anastas L. , 150 Mises , Ludwig von , 162-3 Arts , 160-1 ...
David Ogilvy. Lincoln Center for the Performing Mommsen , Theodor , 71 uct is the honor and integrity Royal Dutch Airlines ,. Leverhulme , Lord , 59 Life , 38 , 122 Mikoyan , Anastas L. , 150 Mises , Ludwig von , 162-3 Arts , 160-1 ...
Contents
Background | 3 |
How to Get Clients | 24 |
How to Keep Clients | 56 |
Copyright | |
2 other sections not shown
Other editions - View all
Common terms and phrases
able account executives admire adver advertising agency advertising manager agent American art directors asked become believe Benson & Mather better big agencies body copy brains brand British Campbell Soup Company cent chef Claude Hopkins consumer cook copy chief copywriters cost create creative fact friends Gallup give Hathaway head headline Helena Rubinstein hire illustrations invited John Orr Young kind kitchen launch less Lever Brothers Lincoln Center long copy look Madison Avenue magazine manufacturers ment Moscoso never newspapers Ogilvy once persuade photographs Pitard posters present President previous agency problem profit prospective client Puerto Rico Raymond Rubicam reader readership Rinso Rolls-Royce Schweppes solicit spend staff success technique television commercials tell tion tisement tising tourist vertising week words write wrote York Young & Rubicam