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according adaptation alternatives American answer applied association believe better brainstorming called cause CHAPTER combination comes Company course created creative thinking developed Discuss Doctor drive Education effect effort Electric Engineering example exercise experience facts field five force give hand ideas ideation illumination imagination important improvement industry invention Journal judgment keep kind largely later lead least less light likewise living look method mind nearly never ourselves person play possible practice principle problem proved Psychology question reason reported result scientific scientists seeking session solution solve started steps success suggestions tend tests things thought tion tive told true turn University usually write wrote York young