The Rest of the Elephant: Perspectives on the Mass MediaJohn D. Stevens, William Earl Porter |
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Page 76
... began to think about radio first and magazines second , and the pattern which began to reach its culmina- tion in the 1960's was underway . The most important point is that the change was from one marketing device to another , a classic ...
... began to think about radio first and magazines second , and the pattern which began to reach its culmina- tion in the 1960's was underway . The most important point is that the change was from one marketing device to another , a classic ...
Page 77
... began to approximate the audience size of routine evening television shows . Other magazines followed the lead , but without much effect on the long - term trend . In fact , major well - established general appeal magazines were , by ...
... began to approximate the audience size of routine evening television shows . Other magazines followed the lead , but without much effect on the long - term trend . In fact , major well - established general appeal magazines were , by ...
Page 133
... began to film the advance of the police . Just before Schwartz started his camera , his electrician , Tim McGann , turned on his portable light to illuminate the scene . " Sud- denly , a white - shirted police officer charged at ...
... began to film the advance of the police . Just before Schwartz started his camera , his electrician , Tim McGann , turned on his portable light to illuminate the scene . " Sud- denly , a white - shirted police officer charged at ...
Contents
SECTION | 7 |
THE MEDIA AND THEIR AUDIENCES 76 | 13 |
SECTION | 39 |
Copyright | |
6 other sections not shown
Common terms and phrases
advertising American audience average bank of monitors black newspapers black press broadcast budget cable cameras cent Chicago circulation Columbia Journalism Review communication Conrad Hilton copy costs coverage Cronkite daily Daley demonstrators desk director Division downtown economic edition editor electronic fact film Fleischer going Gralnick Grant Tinker Herb Schlosser interest Jerry Lewis John Astin John Gregory Dunne Journalism Review journalist Knight look magazines major manager mass media ment Merman Michigan Avenue million movie National Negro newsmen newsroom ownership papers percent picture pilot police political producer profits radio readers reporter Saturday Evening Post says scene screen script shot sports programming staff story Studio tape Television Network television stations theater tion told United videotape viewers violence Walter Cronkite watch week WLBT write Wussler York