Encyclopedia of American Business
Many people who are interested in business never learn more than the basics because they are either intimidated by the complexity of the business lexicon or they have never been exposed to the common features and principles that form the geography of the business world. Encyclopedia of American Business is an easy-to-use guide to the nuts and bolts of business jargon, explaining difficult ideas in straightforward language. Designed especially for non-specialist, students, and general readers, the encyclopedia helps novices understand the complex and sometimes confusing concepts and terms that are used in business. Five general areas of business are covered: accounting, banking, finance, marketing, and management. Terms, concepts, and associations that one is most likely to encounter in business are the focus of the volume, making it a great place to start learning about how businesses operate and what the primary and different features of specific business-related functions or ideas mean. Entries include annual report, balanced budget, capital, deflation, exchange rate, joint ventures, marketing concept, mutual funds, profit sharing, and zero-sum game.
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