Global Media: The New Missionaries of Global CapitalismThe Global Media describes in detail the recent rapid growth and crossborder activities and linkages of an industry largely composed of international conglomerates. It assesses the significance of the ongoing deregulation and convergence of global media and telecommunications systems and the rise of the internet. The authors argue that the most important features of this globalization process are the implantation, consolidation and concentration of advertisement-based commercial media and the parallel weakening of the ‘public sphere'. It is contended that the United States provides the evolutionary model toward which the global media system is moving, and the history and characteristics of the U.S. System are described, along with developments in seven other countries around the world. Finally, the authors evaluate the defenses of the ongoing globalization process and discuss the forms of local, national and global resistance that have emerged.
Written by two of the leading media scholars in America, this book provides the most up-to-date, concise survey of the global media industry available and has become essential reading for all those interested in media studies. |
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Contents
The Global Media in the Late 1990s | 43 |
Main Players in the Global Media System | 71 |
Global Media the Internet and the Digital Revolution | 106 |
The U S Experience | 136 |
Beyond the United States | 156 |
Alternatives to the Status Quo? | 189 |
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activities advertising agencies Asia audiences August become billion broadcasting cable capital channels Chapter children's communication companies competition Corporation countries cultural deal December Disney dominant economic effects Electronic established Europe European example executive film Financial forces foreign global media groups growth important increase industry integrated interests Internet investment Italy January joint venture July June largest Latin America launched leading London magazine major March media firms media giants media market media system move needs networks newspaper noted October offer operations organized percent plans political position Press production Professional profit programming public service public sphere publishing radio regional satellite stake stations telecommunication television Third tion TNCs trade United Universal values Variety Wall Street journal York