Success Secrets of Social Media Marketing Superstars

Mitch Meyerson

Entrepreneur Press, Jun 21, 2010 - Business & Economics - 335 pages

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”
--Dave Evans, Author of Social Media Marketing: An Hour a Day

Revelations from Top Social Media Revolution Leaders
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.

Features:

• Proven tips and tactics from 20+ top social media marketers
• The biggest mistakes businesses make with social media and how to fix them
• Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
• Real-world case studies, best practices and proven techniques from the experts
• Detailed list of resources

Contributions from World-Class Social Media Experts:

• Keith Ferrazi & Tahl Raz: Relationship Strategy
• Brian Clark: Psychology of Social Media
• Mitch Meyerson: Online Marketing
• Ann Handley: Creating Content
• Gary Vaynerchuk: Building Mega-Followings
• Andy Willbes: Personality
• Chris Brogan: Building Communities
• Joel Comm: Success Qualities
• Craig Valentine: Communicate with Impact
• Starr Hall: Building Profits
• Dan Janal: PR Strategies
• Michael Stelzner: Go Viral
• Denise Wakeman: Business Blogs
• Mari Smith: Facebook
• Deborah Cole Micek: Twitter
• Barbara Rozgonyi: LinkedIn
• Julie Perry: YouTube
• Paul Colligan: Podcasting
• Chris Garrett: Social Bookmarking
• Kim Dushinski: Mobile Marketing
• Shama Kabani: Online Video
• Dave Evans: One Hour a Day

Contents

• THE PSYCHOLOGY OF SOCIAL: 13
• HOW TO CREATE A MEGAFOLLOWING: 65
• HOW TO STAND: 75
• BUILD STRONG ONLINE COMMUNITIES: 85
• SOCIAL MEDIA MARKETING: 97
• HOW TO COMMUNICATE WITH IMPACT: 107
• HOW TO PROFIT FROMYOUR SOCIAL: 119
• PR STRATEGIES: 129
• MAKINGYOUR CONTENT GOVIRAL: 145
• Section ii: 163
• THE ESSENTIAL RULES: 181
• YOUR POWER PR TOOL: 199
• TRANSFORMING NETWORKS: 217
• LEVERAGING THE POWER: 229
• LEVERAGING THE POWER: 249
• USING SOCIAL BOOKMARKING: 261
• INTEGRATE THIS: 277
• A MINI GUIDE TO YOUR: 291
• SOCIAL MEDIA IN ONE HOUR: 303
• Epilogue: 321

About the author

Mitch Meyerson is a speaker, trainer, and the author of 9 books including Mastering Online Marketing, Guerrilla Marketing on the Internet, and Six Keys to Creating the Life You Desire. He has been a featured expert on Oprah and is the Founder of the Guerrilla Marketing Coach Certification Program. For more information, visit: www.MitchMeyerson.com

Bibliographic information

• Title: Success Secrets of Social Media Marketing Superstars
• Author: Mitch Meyerson
• Editor: Mitch Meyerson
• Publisher: Entrepreneur Press, 2010
• ISBN: 1599183773, 9781599183770
• Length: 335 pages
• Subjects: Business & Economics / E-Commerce / Digital Marketing; Business & Economics / E-Commerce / General; Business & Economics / Marketing / General; Business & Economics / Reference; Business & Economics / Sales & Selling / General; Computers / Internet / Social Media; Computers / Internet / User-Generated Content