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User Review - Flag as inappropriate

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." 

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Goodreads

Well researched and well stated, but the divergent directions kept me from devoting my full attention to the author's point. It may be tough to write about this without inspiring emotions that are disruptive to the reading process, though. Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Ryan Glass - Goodreads

Well researched and well stated, but the divergent directions kept me from devoting my full attention to the author's point. It may be tough to write about this without inspiring emotions that are disruptive to the reading process, though. Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Brett Hinton - Goodreads

An average book that is showing its age a decade later. While the principles are certainly true and are ideas that we are trying to implement in our own family, I found it to be something I read because I felt like I needed to, but never really enjoyed it. Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Allison - Goodreads

Nice to see some empirical research to back up that sickening feeling... Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Stephen - Goodreads

Juliet Shor's Born to Buy examined the commercialization of childhood. After providing a history, an overview of the tactics, and an examination the consequences, Shor argues -- pleads, as a parent ... Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Savannah Ruth - Goodreads

Very eye-opening! A great look at how advertising and marketing groups target our children. Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Malcolm - Goodreads

It was a little nervousness that I picked this up – so much of the work I read that deals with marketing to children has an implicit or explicit right wing moralism that is constrained by the torpor ... Read full review

Review: Born to Buy: A Groundbreaking Exposť of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Theresa - Goodreads

anyone who has children should read this book - explains all the tactics that the marketing companies use to get your kids to bug you so you buy their junk Read full review


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