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Branding Experience Identity
E PIL O GU E Giinther Uhlig
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activities Adidas AG advertising architects artist basketball becomes bids for identity Bolzplatz campaign brand city brand hacking brand identity brand image brand specific brand strategists Cathy Freeman classical Modernism club contemporary context Corporate Situationism corporate theme park critique cultural camouflage David Beckham Debord detournement dream master emerges everyday experiential brand spaces experiential functionalism fake Francesco Totti Freestyle Friedrich von Borries future global player ideal individual Ivan Chtcheglov Koolhaas lifestyles marketing strategists movement Nike Palace Nike urbanism Nike's Nike's urban interventions Nikepark Niketown Berlin offer opinion leaders Palast der Republik Pete Sampras play posters precisely Presto Lounge protest public space Real Madrid reality Reichstag scenarization scene Secret Tournament self-image shoes Situationists slogan sneakers social society spatial Spiritroom Stadion der Weltjugend staged subcultural Subground Battle symbol target group temporary tions transformation trickster urban planning urban realm urban space various WBM Bar youth