Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and AdvertisingA primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. |
Contents
IT BEGINS WITH PRODUCT MARKET FIT | 1 |
FINDING YOUR GROWTH HACK | 19 |
INTO 2 AND 2 INTO 4GOING VIRAL | 39 |
RETENTION | 55 |
PUTTING | 77 |
SPECIAL BONUS | 91 |
FAQS | 115 |
ACKNOWLEDGMENTS | 131 |
Other editions - View all
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and ... Ryan Holiday Limited preview - 2014 |
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and ... Ryan Holiday No preview available - 2014 |
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Ryan Holiday No preview available - 2013 |
Common terms and phrases
A/B testing Aaron Ginn Aaron Swartz actually advertising Airbnb Amazon Andrew Chen better BitTorrent blog bought brand budget built campaign clients craigslist create dollars drive Dropbox early adopters eBay engine entrepreneur Evernote experience Facebook Fast Company feedback founders friends go viral Google Groupon GROWTH HACKER MARKETING hacking Hotmail Huffington Post hundred idea improve Instagram keting launch look Marc Andreessen marketing decision million mindset minimum viable product Myspace optimize PayPal percent platforms potential customers press release product development Product Market Fit reddit referral retention sales funnel Sean Ellis share simple Snapchat social media someone spread start-up strategies SXSW tactics tech TechCrunch things thousand users tomers Topshop traditional marketing tweaked Twitter Uber vanity metrics Viral Loop what's writing YouTube