Doing Research in the Real World

David E. Gray

SAGE Publications, Dec 1, 2013 - Social Science - 752 pages

Available with free access to the interactive eBook* for 12 months when you buy the paperback version, this is the companion for any student undertaking a research project.

Click on the icons in the margins of the eBook to access a wealth of resources including:

Video Content
Chapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contents

Datasets
Play around with real data in SPSS and put your statistics knowledge into practice

Weblinks
Direct you to real world examples to broaden your knowledge

Checklists
Guide you through a specific research process such as running a focus group or conducting an interview

Further Reading
Link you to a range of resources to deepen your understanding of a topic 

However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data.

Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on:

- Using SPSS for quantitative data analysis

- Sampling strategies in quantitative and qualitative research

- Approaches to secondary analysis

- Using focus groups

- Ethnography and participant observation

 (*interactivity only available through Vitalsource eBook)

About the author

David Gray is Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He has published books and articles on research methods, organizational learning, and coaching and mentoring. David has led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He has recently completed a global survey into the professional identity of coaches. When not leading research projects he tries to play golf.

Bibliographic information

• Title: Doing Research in the Real World
• Author: David E. Gray
• Publisher: SAGE Publications, 2013
• ISBN: 1446296172, 9781446296172
• Length: 752 pages
• Subjects: Social Science / Research