Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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HarperBusiness, 1992 - Psychology - 338 pages
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Creative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm.

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Edward De Bono!!!!! The Real Dude :)
The Best summarization of all the Work done by Edward De Bono.

Contents

TakeAway Value
3
The Practical Need for Creativity
18
Information and Creativity
24
Copyright

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About the author (1992)

Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term "lateral thinking," and his books have been translated into thirty-seven languages.

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