Serious Creativity: Using the Power of Lateral Thinking to Create New IdeasCreative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm. |
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LibraryThing Review
User Review - progmetal420 - LibraryThingBetter than his other book called "Lateral Thinking" in that this book is much more comprehensive, but Eddie's ego is a bit alarming, so disarm yourself before reading. That said, this book offers tons of theoretical suggestions and practical applications to think laterally. Read full review
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Edward De Bono!!!!! The Real Dude :)
The Best summarization of all the Work done by Edward De Bono.
Contents
THE NEED FOR CREATIVE THINKING | 1 |
LATERAL THINKING TOOLS | 75 |
Formal Output | 224 |
Copyright | |
9 other sections not shown
Other editions - View all
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1993 |
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1993 |
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1996 |
Common terms and phrases
action allows alternatives analysis applied approach become benefits better brain challenge choose comes concept consider continuity Creative Hit List creative thinking defined deliberate develop difficult direction effect effort escape example existing experience factors feel Figure fixed point focus focuses formal forward further give going happen idea important improvement individual interesting involved lateral thinking LATERAL THINKING TOOLS lead learned logic look matter means meeting method move movement natural NEED FOR CREATIVE never NIQUES once operation organization output patterns pause perception person position possible powerful practical problem programs provocation random word reason requirements result risk seek seems sense session simple situation skill someone sort specific step structures suggested task techniques things tion TOOLS AND TECH usually
References to this book
Bibliographic information
| Title | Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas |
| Author | Edward De Bono |
| Edition | illustrated, reprint |
| Publisher | HarperBusiness, 1992 |
| Original from | the University of Michigan |
| Digitized | Oct 1, 2008 |
| ISBN | 0887305660, 9780887305665 |
| Length | 338 pages |
| Subjects | › Psychology / General |
| Export Citation | BiBTeX EndNote RefMan |