Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Front Cover
HarperBusiness, 1992 - Psychology - 338 pages
3 Reviews
Creative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm.

From inside the book

What people are saying - Write a review

LibraryThing Review

User Review  - progmetal420 - LibraryThing

Better than his other book called "Lateral Thinking" in that this book is much more comprehensive, but Eddie's ego is a bit alarming, so disarm yourself before reading. That said, this book offers tons of theoretical suggestions and practical applications to think laterally. Read full review

User Review - Flag as inappropriate

Edward De Bono!!!!! The Real Dude :)
The Best summarization of all the Work done by Edward De Bono.

Contents

TakeAway Value
3
The Practical Need for Creativity
18
Information and Creativity
24
Copyright

14 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1992)

Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term "lateral thinking," and his books have been translated into thirty-seven languages.

Bibliographic information