Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Creative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm.
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The Practical Need for Creativity
Information and Creativity
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analysis applied approach ativity become behavior benefits better brain CATION OF CREATIVE choose concept fan creative challenge creative effort creative focus Creative Hit List creative pause creative session creative skill creative task creative techniques Creativity Center defined deliberate creative develop direction evaluation everyday creativity example filament technique fixed point focuses formal going happen harvesting important improvement individual involved judgment lateral thinking techniques LATERAL THINKING TOOLS logic look for alternatives matter method motivation movement NEED FOR CREATIVE NIQUES organization output patterns person Peter Ueberroth possible practical problem process champion programs purpose put forward random input technique random word reason risk seek self-organizing self-organizing system sequence situation Six Thinking Hats solving someone sort specific creativity square wheels stratal structures suggested systematic techniques techniques of lateral things tion TOOLS AND TECH vertical thinking