Serious Creativity: Using the Power of Lateral Thinking to Create New IdeasCreative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm. |
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LibraryThing Review
User Review - progmetal420 - LibraryThingBetter than his other book called "Lateral Thinking" in that this book is much more comprehensive, but Eddie's ego is a bit alarming, so disarm yourself before reading. That said, this book offers tons of theoretical suggestions and practical applications to think laterally. Read full review
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Edward De Bono!!!!! The Real Dude :)
The Best summarization of all the Work done by Edward De Bono.
Contents
TakeAway Value | 3 |
The Practical Need for Creativity | 18 |
Information and Creativity | 24 |
Copyright | |
14 other sections not shown
Other editions - View all
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1993 |
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1993 |
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono No preview available - 1996 |
Common terms and phrases
analysis applied approach ativity become behavior benefits better brain CATION OF CREATIVE choose concept fan creative challenge creative effort creative focus Creative Hit List creative pause creative session creative skill creative task creative techniques Creativity Center defined deliberate creative develop direction evaluation everyday creativity example filament technique fixed point focuses formal going happen harvesting important improvement individual involved judgment lateral thinking techniques LATERAL THINKING TOOLS logic look for alternatives matter method motivation movement NEED FOR CREATIVE NIQUES organization output patterns person Peter Ueberroth possible practical problem process champion programs purpose put forward random input technique random word reason risk seek self-organizing self-organizing system sequence situation Six Thinking Hats solving someone sort specific creativity square wheels stratal structures suggested systematic techniques techniques of lateral things tion TOOLS AND TECH vertical thinking
References to this book
Bibliographic information
| Title | Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas |
| Author | Edward De Bono |
| Publisher | HarperBusiness, 1992 |
| Original from | the University of Michigan |
| Digitized | Oct 1, 2008 |
| ISBN | 0887305660, 9780887305665 |
| Length | 338 pages |
| Subjects | › Psychology / General |
| Export Citation | BiBTeX EndNote RefMan |