Customer Relationship Management: A Strategic Approach

Front Cover
Global India Publications, 2008 - Business & Economics - 264 pages
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A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.
 

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Contents

Customer Relationship Management
1
Customer Measurement and Management
11
Building the QualitySatisfaction Survey of
25
Customer Focused Management
47
Customer Knowledge Management
59
Designing and Developing Customer Value
81
Qualified Prospects into FirstTime Buyers
99
Turning Repeat Customers into Loyal Clients
129
Adempiere Project
163
Priority Implementation for Customers Benefits
167
CRM Companies and its Share
179
Management of Customer Defection
221
Relationship between Sociality and Customer
239
Bibliography
257
Index
259
Copyright

Enterprise Relationship Management
155

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