Marketing: Text and Cases |
Contents
Marketing and You | 2 |
Techniques for Solving Business Problems | 25 |
Consider the Company | 42 |
Copyright | |
15 other sections not shown
Common terms and phrases
activities addition advertising agents appliances approximately Aunt Jemima brand brokers businessmen buyers Casey cent chain chain stores channels of distribution chips cleaner Coleman Company company analysis company's competition competitors consider consumer analysis consumers buy cost customers dealers department stores develop discussion distributors effect electric equipment established expenses Farha firms furniture grocery gross margin handle hardware important income industrial consumers jobbers kinds Lincoln Heights located machines major appliances manufacturer markdowns marketing program marketing research markup ment merchandise merchant wholesalers middlemen offer operations organization owner benefits package particular percentage personal selling Phonevision planning policies potato chips problems profit promotional purchase radio Redgrave reports retail stores salers sales manager sales promotion salesmen selection selling price shoes sold sources sumers suppliers supply Table things tion trade truck types ultimate consumers United various Zack