Microstyle: The Art of Writing Little
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York TimesWelcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
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LibraryThing ReviewUser Review - lovelylime - LibraryThing
This is a must read for people interested in language, and of course, writers. It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the ... Read full review
Microstyle: The Art of Writing LittleUser Review - Barbara Hoffert - Book Verdict
Johnson helps us think small, explaining how to write effectively when we write all those little bits that are now a part of our lives—think brand names, sound bites, tag lines, domain names, and ... Read full review
Choose the Right Word Paint a Picture Push Buttons Evoke Specific Situations Zoom In on Telling Details Tap into Metaphor Use Ambiguity for Go...