Microstyle: The Art of Writing Little
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York TimesWelcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
What people are saying - Write a review
Choose the Right Word Paint a Picture Push Buttons Evoke Specific Situations Zoom In on Telling Details Tap into Metaphor Use Ambiguity for Go...
adjectives advertising ambiguity Apple attention attention economy Bacn Barack Obama Big Style blend blog called campaign Chapter cliché communication concepts Consider consonants context conversation cranberry morpheme create creative culture domain names E. E. Cummings emotional English evoke example expression Facebook feel glitter lung Google grammar guage headline idea idiom imagine implies interesting Jello Biafra kind L’Oréal language linguists meaning metaphor metonymy micromessages microstyle Movie titles neologisms noun phrase Obama ofits pattern people’s pitch play poetic prepositional quoted in Twitter relationship rhyme rhythm search engine sentence simple six-word memoirs slogan snowclones social media someone sometimes sound specific spelling story structure syllables syntactic syntax tagline talk Technorati there’s they’re things tion trademark tweets Twitter Twitter Wit users verb voice vowel what’s Wired magazine wordplay words writing YouTube